We live in an increasingly digitized world. With a “click” you can see an email, and with another “click,” it’s gone.
With unending emails coming in each day, the old saying, “out of sight, out of mind,” has become all too real.
This problem has caused, for example, advertisers to opt for entertaining and bizarre commercials in the hope that the viewer will remember them.
When it comes to introducing yourself to a distant client or thanking them, emails are ineffective and fail to make a memorable connection.
That is where greeting cards come in. Greeting cards are memorable because they create a personal connection.
The Three Reasons Why You Should Use Greeting Cards
Both online and physical greeting cards create a unique impression. For one, greeting cards are not regularly used and therefore are more memorable than an email. Secondly, greeting cards are not uniform.
As a result, greeting cards have become a simple and great way to promote your business and to create a personal connection between you and your client.
While most emails have a similar format, greeting cards vary in design—which adds to the unique impressions that they give.
Furthermore, because greeting cards are typically reserved for special occasions, using one will stand out. An email is seen every day, but the same cannot be said about a greeting card.
Then there is convenience to consider. There is a greeting card for every occasion. As a result, there is no need to have someone design a custom greeting card; instead, you can just buy one from the thousands that already exist.
There are also online greeting cards to consider. Online greeting cards usually come with some sort of animation. They are rarely used and therefore unexpected.
Because of that, online greeting cards are not just convenient, but memorable too.
Connection is critical in maintaining key business relationships. Greeting cards give a personal touch to any letter and are a great way to show your client that you care.
So, if a client of yours is having a birthday, why not send him a “Happy Birthday” greeting card? Not only would you be promoting your own business by doing so, but you will also be showing your client that you care.
All in all, greeting cards will distinguish you from the competition, build and maintain business relationships, effectively promote your business, and are inexpensive and convenient to use. So, why not use them?